Well, the year 2017 turned out to be pretty rich for many clothing brands releasing their sneaker collaborations. But, far richer it was for our popular celebrities to own their own sneaker lines. Numerous brands have owned past year alongside big-name musicians and artists to deliver some astonishing footwear to their customers.
Virgil Abloh, Cristiano Ronaldo, Kaws, Kendrick Lamar all got their own signature sneaks with world-known brands as these pieces have quickly became the hottest deals of the year. Whether it used to be something minimalistic like simply putting a logo or a signature on a shoe or letting a pair of skillful hands completely re-design some classic shapes, the overall impact could be felt in the entire industry, attracting attention of the sneakerheads around the world.Anarticleexclusively for https://marrybrides.com/users/.
- Adidas NMD x Pharrell Williams
The NMD series whose official release dates the year 2014 has never been associated with world’s top celebrities as much as in 2017! Considering even the posture of popular musician Pharrell Williams who gave it a plain different look, dubbing it “Hu”. It was claimed one of the most popular Adidas sneaker shoeof the past year pretty close to the iconic Superstars.
- Converse x Tyler, the Creator
Until 2017, no one really noticed Tyler wearing some other sneaks apart from Vans and, what’s more, no one noticed him leaving Vans family to join Converse. Anyway, it had happened and was reasoned by the rapper himself in a quite simple way: “Cause Vans f*cked up as they just wouldn’t let me grow”.
Either way, no matter how weird it was seeing Tyler wearing converses, it clearly made some sense. Giving the fact, the company replaced the “star” logo with a flower, supporting Tyler’s new album “Flower Boy”. Many fans of both Vans and the hip-hop artist were actually shocked and confused watching him leaving the brand he used to popularize for its first and biggest rival. However, Tyler, the Creator’s move to Converse has proved artist’s influence in the sneaker business is still strong.
- Nike Air Jordan x Kaws
The mainquestion of many pop artist’s fans about Kaws doing a collaboration with Air Jordan was “what took Kaws and Nike this long?”As for the moment when the artist announced he was preparing something special with Air Jordan IV, everybody knew the final result would be groundbreaking both for sneakers industry and street culture. His artwork features an all-gray suede upper part of J’s IV with Companion’s palms carved on it and the “XX” instead of “Nike” placed on the heel tab. It also introduces a glow-in-dark rubber outsole.
The black version of the pair saw the light on Cyber Monday last year. Yet, exactly the grey shoe is perhaps the best one for all followers been involved in artist’s culture for years. A true proof that sneakers can be a real art!
- Nike Air Jordan x Virgil Abloh
Virgil Ablohgot his 10’s! Not only did the Off-White’s founder put his unique style on each sneaker, but he gave a complete rebirth to 10 modern and old models, starting from Air J’s 1’s to the VaporMaxes!
In addition, rumor has it, an epic collabbetween two fashion giants is going to continue in 2018. The best part about Abloh doing his collaborations is not the actual result itself, but rather the way it is rolled out, with personas like Drake and Michael Jordan himself getting their custom shoes. It has become an event no other brand can beat!
- Nike Air Force 1x Travis Scott
Oftentimes, the sneaker industry frequently splits its fans into opposing camps, not mentioning a true phenomenon Traviealways being withNike team. He istraditionally spotted going on tours in Jordansand being engaged in a full-scale campaign for theVaporMaxes. Itwas about time until the rap star and Nike teamed up resulting in the thunderousJordan Trunner LX, as long as the Houston-bornartist tried his luck with an ageless silhouette of the Air Force 1’s.
The tremendous partnership of Nike and the famed hip-hop personalityhas provided the fandom an AF 1 featuring Velcro Swooshes along with a nice lace design paired with Travis’s signed grills. Even the release date was chosen precisely to celebrate the AF 1’s 35th anniversary.
- Reebok Club C x Kendrick Lamar
Small doubt the partnership between Kendrick and Reebok was immensely anticipated amongst millions of fans. The Cali-based rapper achieved major success in the year 2017 alongside the popular sportswear brand, having released several models of sneaks which were sold out instantly.
Sticking with the previous trends, Lamar went with an abstract pattern putting great emphasis on unity. If other modelwas inspired by both colors of LA gangs – the Bloods and the Crips respectively, the whole pointis to stay neutral, yet manage to stand out. Washed-out denim is used across the upper side, which is not a typical feature of a sneaker shoe. Both black and white color finishes not just look great, but do deliver a meaningful message – symbolizing social equalityspeaking of all races staying together, no matter the ethnic backgrounds and social statuses.